Coronavirus

CORONAVIRUS RESEARCH HUB

We are continuing to support our clients wherever possible during this challenging time. In many cases, this means providing ongoing support for existing projects.

We are also working hard to help our clients learn and adapt to a rapidly evolving world. This includes providing insights into changing attitudes and behaviors, redesigning strategic plans and messaging, and developing new approaches and content to address changing demands.

There are no extraordinary people, only ordinary people who rise to meet extraordinary challenges.

Our team is safe, healthy, and running at full speed. Fortunately, due to the nature of our work, we were able to quickly adapt to remote working without skipping a beat.

We have provided our team with additional resources as needed—including supplies, software, and technology—to help make the transition as seamless as possible for them and their families.

There are no extraordinary people, only ordinary people who rise to meet extraordinary challenges.

Beyond supporting our clients, our team has been working hard to help our communities. This includes assisting in sourcing medical supplies from manufacturing partners to providing pro bono strategic and communications assistance to government entities and healthcare organizations.

We have also been actively working with the Council for Communications and Human Behavior to help develop strategic behavior change and communication plans for government entities and businesses. Our areas of focus include driving mainstream mask adoption, improving hand hygiene, and communicating new social distancing protocols.

There are no extraordinary people, only ordinary people who rise to meet extraordinary challenges.

COVID-19 research

Strategic planning

Repositioning & messaging

Coronavirus thought leadership

Pandemic sales enablement

Remote AV support

Insights

In this time of uncertainty, it is essential to understand how consumer opinions and behaviors are changing in response to this global pandemic. We are actively working with our research partners to help bring new information and insights to our customers.

When available, we will make information accessible to our clients through our Research Hub. We are also supporting our customers with data analytics, research reviews, and custom research.

Insights

In this time of uncertainty, it is essential to understand how consumer opinions and behaviors are changing in response to this global pandemic. We are actively working with our research partners to help bring new information and insights to our customers.

When available, we will make information accessible to our clients through our Research Hub. We are also supporting our customers with data analytics, research reviews, and custom research.

Strategy

The pandemic is causing unprecedented shifts in consumer behaviors and market needs. Businesses must remain agile and adapt their strategies and offerings to address this new environment. We are actively helping clients respond to pandemic and prepare for the recovery.

We are supporting our customers by helping them evaluate market needs, identify business opportunities, develop strategic plans, design new solutions and programs, and rearchitect customer experiences.

Strategy

The pandemic is causing unprecedented shifts in consumer behaviors and market needs. Businesses must remain agile and adapt their strategies and offerings to address this new environment. We are actively helping clients respond to pandemic and prepare for the recovery.

We are supporting our customers by helping them evaluate market needs, identify business opportunities, develop strategic plans, design new solutions and programs, and rearchitect customer experiences.

Marketing

As consumer beliefs and behaviors change in response to the pandemic, businesses must not only adapt their strategy and offerings; they must also adapt how they position themselves to customers. We are actively working with clients to help them articulate their value to customers during this challenging time.

We are helping our clients evaluate customer needs, reposition brands and products, and develop messaging frameworks to better communicate to customers and employees.

Marketing

As consumer beliefs and behaviors change in response to the pandemic, businesses must not only adapt their strategy and offerings; they must also adapt how they position themselves to customers. We are actively working with clients to help them articulate their value to customers during this challenging time.

We are helping our clients evaluate customer needs, reposition brands and products, and develop messaging frameworks to better communicate to customers and employees.

Content

Businesses and consumers alike are trying to understand how to operate in this new coronavirus world, and they are looking to trusted sources for information and guidance. We are actively working with clients to develop thought leadership content that helps address the challenges of living during a pandemic.

We are supporting our customers by developing thought leadership content, including webinars, reports, whitepapers, ebooks, articles, infographics, videos, FAQs, and guides.

Content

Businesses and consumers alike are trying to understand how to operate in this new coronavirus world, and they are looking to trusted sources for information and guidance. We are actively working with clients to develop thought leadership content that helps address the challenges of living during a pandemic.

We are supporting our customers by developing thought leadership content, including webinars, reports, whitepapers, ebooks, articles, infographics, videos, FAQs, and guides.

Sales

As businesses adapt to the pandemic with new strategies and offerings, they must provide sellers with the tools to bring these solutions to customers. We are actively working with clients to develop the tools that sellers need to succeed.

We are supporting our customers by developing new sales strategies, pitch materials, sales collateral, and partner enablement kits.

Sales

As businesses adapt to the pandemic with new strategies and offerings, they must provide sellers with the tools to bring these solutions to customers. We are actively working with clients to develop the tools that sellers need to succeed.

We are supporting our customers by developing new sales strategies, pitch materials, sales collateral, and partner enablement kits.

Technology

As business leaders try to keep in touch with their teams and customers, remote work poses limitations to video and audio quality. We are actively working with clients to help them create professional-quality video and audio from home.

We have developed a range of video and audio rigs (including audio-only) that clients can deploy in their own homes. These kits include video cameras, microphones, audio recorders, lighting, backdrops, and any other accessories or gear—such as cables and memory cards—that may be needed. Our team has also assembled detailed instructions and can provide off-site support to help with equipment setup, storage, and post-production.

Technology

As business leaders try to keep in touch with their teams and customers, remote work poses limitations to video and audio quality. We are actively working with clients to help them create professional-quality video and audio from home.

We have developed a range of video and audio rigs (including audio-only) that clients can deploy in their own homes. These kits include video cameras, microphones, audio recorders, lighting, backdrops, and any other accessories or gear—such as cables and memory cards—that may be needed. Our team has also assembled detailed instructions and can provide off-site support to help with equipment setup, storage, and post-production.

Communications

As businesses reopen to employees and customers, clear and consistent communications will be essential. We are actively working with clients to help prepare the necessary messaging and content needed to return to business safely.

We are partnering with the Council for Communications and Human Behavior to develop strategies and assets for public and private entities to leverage—including employee safety guides, vendor and customer communications, and in-office/store signage—to promote safe and healthy communities at home and work.

Communications

As businesses reopen to employees and customers, clear and consistent communications will be essential. We are actively working with clients to help prepare the necessary messaging and content needed to return to business safely.

We are partnering with the Council for Communications and Human Behavior to develop strategies and assets for public and private entities to leverage—including employee safety guides, vendor and customer communications, and in-office/store signage—to promote safe and healthy communities at home and work.

Research hub

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